Brainstorming


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The big picture:

Alex Osborn, founder of the Creative Education Foundation and an advertising executive, is said to have popularised brainstorming as a management techniques in the early 1940s. He defined brainstorming as “a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously thought of by its members”. Brainstorming boots creativity and facilitates the process of generating…

When to use it:

Brainstorming may be used as a technique to generate a variety of ideas at different stages of the start-up. Whenever a problem occurs, a solution has to be formulated or an element should be made more innovative. Often one of the earliest steps in forming a new venture is coming up with an idea…

How to Use the Tool:

Brainstorming involves participants to propose ideas and insights that are displayed as they are proposed. The fist step would be to gather the ideas, and during this stage no criticism is allowed. Moreover, participants are encouraged to build on ideas...